| Tapping The Broadcasting Media |
| Once you've set up your Kis'n'Tel system, attract customers by starting a marketing program that includes advertising. This sheet gives you Samples of two radio ads you could run, once you've adjusted the wording to fit your business. The most standard radio ad is 30 seconds. To run an ad, call your local radio station (pop or contemporary adult format is good for the singles market). Once you've arranged your broadcast advertising, furnish the station with a [modified] version of the radio copy (or wording) below or you can write your own ad using the wording in some of the print ads we've furnished on previous pages. The radio station will usually produce the commercial for you, adding sound effects, etc. |
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30 Second Radio Spot #1 Woman: (excited, can barely contain herself) Pat, I met a guy last night! Pat: I thought you weren't going out. Woman: I didn't! I met him on the phone. Pat: Huh? Woman: I called that new matchmaking hotline, [1 800-555-1212]. Pat: (skeptical) You're kidding. Woman: Pat, you would not believe the people on it! It was so much fun! And I really hit it off with this guy, Michael. We're meeting for drinks tonight. Pat: What was it like? Woman: You call in and answer some questions with your touchtone. Then, the system matches you up with suitable people. You can also set up a voice mailbox to get responses, and I joined a conversation that was happening on the line. That's where I met Michael. Pat: Uhhh. I gotta' go. Woman: Is everything okay? Pat: I have an important call to make. Woman: Oh, I'll bet you're calling 1 800-555-1212. I know you'll have fun. Give me a full report! |
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30 Second Radio Spot #2 Television noises. We hear someone channel surfing from one boring station to another. ANNOUNCER: Another night of television? Aren't you ready to get a life? Party noises FADE IN and increase in volume. hip music starts in background. ANNOUNCER: Add some excitement to your life! You don't even have to leave your house. WOMAN'S VOICE #1: Single, white female, blonde hair, blue eyes, seeks fun-loving guy to share some good times. Leave me a message, and I'll call you back. WOMAN'S VOICE #2: Hi, I'm Debbie. I'm in my jacuzzi. What are you up to? LAUGHTER GUY'S VOICE: I cannot believe you said that! WOMAN'S VOICE #3: Well, it's true. VOICE PROMPT: If you prefer blondes, push 1. For brunettes, push 2. For redheads, push 3. ANNOUNCER: There are endless ways to have fun and meet someone. So what are you waiting for! The party's on 24 hours a day, so call now. 1 800 555-5555. You may be missing out now, so get on that phone. 1 800 555-5555. Calls are $2.99 a minute. FADE OUT. |