A Perfect Public PR Move
The city of Red Deer went on-line with a brilliant PR move. They installed a voice system and set up an information line that does it all. Callers can find out about city sights to see, happenings and call up everything from local school sports schedules to scores and even local lottery scores. The results have been increased community participation and good feelings all around about Red Deer. A great idea for using this same technology would be pay-per-call gambler's information line or similar ventures.