Using Outbound Prospecting for Enhancing Your Profits

In addition to the robust and full featured inbound voice processing capabilities, VoiceStamp's packages have tremendous potential when being utilized as automated outbound dialers for distributing pre-recorded sales messages to new prospects, or making general announcements to the community, monthly reminder calls for social clubs and religious institutions, or appointment confirmations for busy professionals like doctors, lawyers or CPA's.
 
Several VoiceStamp packages are available to provide outbound dialing functions: 

One of the key points in succeeding with outbound dialing is the quality and professionalism of the message being delivered. You don't want your prospects to hang up as soon as they learn that the calling party is a machine. All VoiceStamp voice cards are acceptable for outbound dialing and achieve a far greater number of leads than most voice systems.

Another important technical consideration is the voice hardware's ability to monitor call progress upon the dialing of an outbound telephone call. 

Dialing Connection Possibilities:

Live Hello	Somebody has answered their ringing telephone with an actual voice
Disconnect	The number was reported "out of service"; by the telephone company. (fast busy or triad signal)
Busy	The person dialed by the system is presently talking on their telephone line and has no call waiting
No Answer	Nobody at the location auto dialed has answered their telephone (it rings)
Ans. Machine	An electronic message taking device has answered (answering machine) and in many cases we can leave a prerecorded message on it.

Getting a proper disconnect signal is an important consideration on any outbound dialer. Since the breakup of the telephone company (AT&T) some years ago, there is no longer any consistency to the way disconnected telephone numbers are reported as being out of service. Sometimes you will hear a phone company message that says "the number has changed"; while others play a "triad"; (three tones in ascending frequency). In most cases, the best that any voice software can do is stop the call and log it for manual review and delete it from your database list. Some time later, you can redial the logged telephone number and correct it as required, in your original dialing list. (i.e. new, disconnect)

ClientCaller is superior to Goldmine (BigMouth) because it can detect the subtle difference between a live person and answering machine. What's more, it will deposit your prerecorded personal 20-second announcement after the beep. This can be used to leave a meeting reminder or callback number. Some clever telemarketers us this feature to bypass live persons and respond only to answering machines. The logic behind this is that people feel less "put-on-the-spot"; with a recorded sales message and are more likely to respond to it in a favorable manner.

Selecting The Numbers To Be Dialed
If you have an existing client database of 10 digit phone numbers you just need to store them in a standard text file which will be read by ClientCaller. In order to create a new supply of prospects, you will need a text database of telephone numbers that begin with a three digit prefix like xxx-0000. 

The Number Generator program automatically builds a dialing database that will conform to most state regulations via its built-in scrambler option. The results of this program can be used by either software and hardware outbound dialer package as a phone input source file for prospects.

Starting An Outbound Dialing Sequence
All three dialing programs enable you to define the date and time in some way when the telemarketing sequence should begin. However, if you are delivering sales messages strictly to businesses

ClientCaller's multi-line capability allows much more flexibility. You can denote different broadcast messages on each line at different times, define unique start/stop - day/date, and whether or not to make outbound telephone calls over the weekend. In this way, an entrepreneur could generate outbound calls for Domino's Pizza on the first two phone lines 1pm from 5pm and Mary's Diaper Service on the second two phone lines from 8pm - 11am. This is a necessity for professional telemarketing organizations that sell the names and numbers of interested prospects to their clients for a finder's fee.

ClientCaller also has the unique ability to receive inbound telephone calls and accept voicemail at the same time that outbound dialing is being conducted on the other lines. This means that you can record personal messages, accept mail orders, or transfer new prospects to other telephones within your office using a PBX or telephone company Centrex system without a live operator.

Once Outbound Dialing Is Initiated
There are three unique actions that you can take once the dialed party has answered the ringing telephone: 1) Broadcast a pre-recorded message and hang-up 2) Broadcast a pre-recorded voice message and record the prospect's response 3) Broadcast a message and ask the party up to (99) questions in touch-tone or voice format - thus enabling you to dial anyone in your database without concern for whether the recipient has a touch-tone or rotary telephone available to use. The above features depend on the voice software application selected.

How To Retrieve Your New Leads
Once all the telephone numbers defined in your database have been dialed, the new prospects generated may be reviewed through specially designed playback menus. A log file will indicate the call statistics (numbers dialed, busy signals, messages left) and may be redirected to hard copy-printer output for a more detailed analysis of the results.

Summary
Anyone who has succeeded in earning an income through outbound telemarketing will tell you that success is truly a massive numbers game. The more calls you make the more new prospects you will generate. The percentage of responses you ultimately yield will vary depending upon many factors including the quality of your presentation message, relevance of the spoken text for the target audience, and the overall production value so those dialed cannot determine that they are hearing a recording until after they have decided that the offer presented is to their liking.